Stash | Brokerage Review
Stash Invest is a subsidiary of the financial technology company Stash Financial operated out of New York City. Stash Invest originally launched in October 2015 and has since experienced rapid growth reaching 1 million users in less than 2 years and reaching 2 million users by April of last year.
Stash was founded on the self-proclaimed mission to provide financial opportunity to all. Stash founder, Brandon Krieg, believes that every American should have the tools, guidance, confidence needed to grow personal wealth and live a better life.
Stash is a registered investment adviser with the US Securities and Exchange Commission (SEC), which means Stash is required to follow federal regulations to protect the investor and are required by law to only give advice in the best interest of their clients.
All of your investments through Stash are actually held by their very reputable partner Apex Clearing that is also known for working with many of the order new-entrant investment firms; such as Robinhood, Acorns, and M1 Finance. Apex Clearing is also a registered broker and regulated by the Financial Industry Regulatory Authority (FINRA).
All investments made through Stash is also insured by the Securities Investor Protection Corporation (SIPC) through Apex Clearing’s membership. This means securities in your account are protected up to $500,000 (including $250,000 for claims for cash*)
Expenses & Fees
Stash offers two basic investments accounts charging flat monthly rates of either $1 per month for a taxable account or $2 per month for a nontaxable IRA account for accounts under $5000. Accounts over $5000 will be charged a percentage rate of 0.25% yearly.
Stash also offers completely FREE IRA or retirement accounts for anyone under the age of 25.
You need basically no knowledge of the stock market or investing to get started with Stash
Super friendly to low income and inexperienced investors
Access to taxable and IRA accounts
Works great for dollar-cost averaging investing strategy
Allows you to completely automate the weekly, biweekly and monthly purchasing of investments
Mobile app and website access
Great educational tool
AI-generated investment recommendations (Stash Coach)
A very limited number of ETFs and stocks available.
When compared to the competition Stash’s fees can be higher than most, although you do benefit from the lack of trading fees.
Only two trading windows per day
Only really suitable for long term investors
Tenured investors may find Stash constrictive due to the limited investment options
Conclusion | Our thoughts
Stash Invest is an amazing tool to learn about investing and you can get started with as little as $5 and a $1 per month fee. Stash Invest is really built to cater to millennials and the younger generation that are interested in learning to invest but haven’t really had any exposure to it. While Stash has a very limited amount of stocks and ETFs available, all of their stocks and ETFs have simplified and catchy names and descriptions in order to make learning about investing fun and easy. Stash gives its users the freedom to pick all of their own investments and funding schedules but also uses a built-in robo-advisor to encourage its users to make wise investment decisions based off each user’s risk profile. In conclusion, there are definitely better brokerages out there, however, none of them will cater to a lack of experience in investing and encourage learning quite like Stash does.